Gone are the days where a nice paycheck would keep your employees happy. The new generation of workers are looking for purpose, meaning in their job and a feeling that they play an active role in shaping the company. Not just that, they see through the generic newsletters and instead they want you to speak directly to them and their needs.
Corporate culture is the key to tomorrow’s success. It is built on a delicate mix of values, behaviours and mindset and should be checked continually and developed step by step. A distinct company culture will therefore be crucial to differentiating a company and keeping employees engaged.
In order to do so, you’ll need to define your core company values and ensure you have the buy-in from corporate management - so what do you need to include in your business case?