With Great Employee Experience Comes Great Company Branding

Employee experience drives company culture. It is vital to engage employees; they should be knowledgeable, empowered, and motivated to act as brand advocates. In a recent talent trends quarterly 90% of respondents believed that employer brand is extremely or very important in attracting talent.

In this article we explore how to create a great employer experience, how that can help define your brand and reputation and how you can leverage new age technologies like AI to improve it.

Take the lead from brands such as Google and Starbucks and invest the same time in your employees as you do your customers. Because people are what make an organisation and how they view it will determine your reputation.