Successful companies have learned that treating candidates as customers and investing resources in brand advertising, also shapes a connection with prospective applicants. Employer branding is the first plan you need to perfect before starting a recruitment drive, to define and communicate what your organization stands for, and what sets your company apart as you compete for resources in a limited talent pool. In this session Karla Samdahl will discuss how they build that culture through multiple initiatives that allow employees bring their whole selves to the workplace. Topics include: