University recruitment is a staple program in corporations across the globe, but they are evolving to attract the next generation of workers, who have distinctly different drivers than their predecessors. Generation Z is more educated, diverse and much more motivated to work for a purpose than a salary, and view work as a holistic part of their life. In this session we will look how companies have revamped their approach to College and University recruitment, with positive results. In this session we will examine:

• Identifying your hiring needs and targeting the right institutions and certification programs
• Building a presence in campus Career Centers and Attracting Students On-Site
• Building a schedule and deploying resources when they’re most effective
• Creating attractive offers and effective onboarding programs to keep to attract and keep top prospects