Reverse Innovation -- Growth Opportunities in the Developing World

Today we are joined by Vijay Govindarajan who is a Professor at Tuck at Dartmouth and ranked #3 on the Thinkers 50 List of The World’s Most Influential Business Thinkers. He is also the author of the upcoming book, Reverse Innovation, (co-authored with Chris Trimble) which will be published by Harvard Business Review Press. He is here to discuss the risks of an organization passing up opportunity in the developing world.