The Power of Co-Creation

In an increasingly networked world, enterprises can no longer create value alone. In order to generate future growth and innovation, they must co-create value with stakeholders -- not just for them. In this podcast interview, Venkat Ramaswamy and Francis Gouillart, coauthors of The Power of Co-Creation: Build It With Them to Boost Growth, Productivity, and Profits, discuss:

What is Co-Creation?

Who are its stakeholders?

Which companies have successfully deployed it?

Where and how does Co-Creation start in an organization?

And more!