Evolving Diversity Roles: The Case for Specialization in DEI Departments

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LaKisha Brooks
LaKisha Brooks
07/08/2024

Diversity specialization is a way to keep DEI programs front and center.

Specialization in organizational functions is common practice, yet it's unevenly applied across different areas. Human Resources, for instance, typically features distinct roles for recruitment, compensation, employee relations, and payroll administration. Similarly, learning and development departments often employ specialists such as instructional designers, e-learning developers, and training facilitators.

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In contrast, Diversity, Equity, and Inclusion (DEI) initiatives frequently lack this level of specialization. Many organizations assign DEI responsibilities to a small team or even a single individual, expecting them to manage all aspects of these complex efforts. This approach raises questions about its effectiveness and sustainability.

Why does DEI often lack the specialized roles seen in other departments? Is it feasible for one or two people to effectively drive DEI efforts across an entire organization? As awareness grows about the complexities and nuances of DEI work, there's increasing recognition that a more stratified approach might be beneficial. Developing specialized DEI roles could lead to more targeted strategies and improved outcomes in addressing the unique challenges and opportunities within this field.

This disparity in specialization highlights an opportunity for organizations to reassess their approach to DEI, potentially aligning it more closely with the structured methodology applied to other critical business functions.

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The Overextended Diversity Professional

Diversity professionals are typically tasked with broad responsibilities that span multiple complex areas:

Social Issues: Understanding societal and cultural nuances across various dimensions including race, gender, sexual orientation, and more.

Accessibility and Neurodiversity: Ensuring that organizational practices and resources are inclusive of disabilities and neurodiverse individuals.

Demographic Data Analysis: Often limited to tracking basic demographic metrics rather than measuring the effectiveness of diversity initiatives or informing strategic decisions.

Diversity Training: Developing and implementing training programs that educate and sensitize the workforce about diversity and inclusion.

This breadth of responsibilities highlights the need for more specialized roles within the DEI domain, as the strategic importance of diversity initiatives has become more evident.

READ: LaKisha Brooks' Column DimEnsIons of Organizational Development

Proposing Specialized Diversity Roles

To enhance the effectiveness of diversity initiatives, here are potential specialized positions that could be established within a diversity department:

Inclusive Recruitment Specialist: Focuses on strategies and practices to ensure inclusive recruitment and leadership development to build a diverse workforce.

External Engagement Coordinator: Manages relationships with external stakeholders, including clients, partners, suppliers, and other key players, ensuring that diversity efforts expand the organization's impact and reach.

Diversity Data Analyst: Specializes in the collection and analysis of demographic data, identifying trends and areas for improvement.

Accessibility Officer: Ensures that all company facilities and digital assets are accessible to people with disabilities and accommodates neurodiverse individuals.

Diversity Education Designer: Develops training programs and materials to educate employees on diversity issues and promote inclusive practices.

Diversity Policy Specialist: Develops and advises on DEI policies that align with organizational goals and values, ensuring that practices are inclusive and equitable across all levels of the organization, without requiring a legal background.

Diversity Business Partner: Serves as a strategic advisor to business units, ensuring that diversity and inclusion are integrated into business strategies and operations. This role also oversees the management and support of Employee Resource Groups (ERGs) and Business Resource Groups (BRGs), providing guidance, resources, and alignment with corporate goals.

Cultural Insights Advisor: Specializes in understanding and addressing social and societal issues such as racial, gender, or LGBTQIA+ matters. This role involves providing guidance when personality or characteristic concerns arise, offering insight into diverse communities without necessarily addressing HR violations.

Diversity Change Agent: Focuses on managing and facilitating the change process within organizations as they transform their culture to be more inclusive. This role strategically implements DEI-related changes, ensuring that they are embedded into the fabric of the organization and embraced by all stakeholders.

The Importance of Role Clarity and Collaboration

While some of these specialized roles may align with positions in other departments, it's crucial to emphasize that a diversity department should not rely on a single individual who is expected to master every aspect of DEI. Instead, there should be a team of specialized professionals each with expertise in specific areas, working collaboratively both within the diversity department and across other departments. This ensures a comprehensive and coherent approach to DEI that leverages diverse skills and perspectives.

It's important to note that not all organizations will need to establish every one of these specialized roles immediately, or at all. The specific roles required can vary based on the size of the organization, the industry, current DEI maturity, and strategic priorities. Organizations should assess their specific needs and resources to determine which roles are most critical for their current and future DEI efforts.

WATCH: A Conversation on Measuring the Impact of DEI

The Evolution of Diversity Roles

Initially, the diversity role often focused on compliance—ensuring that organizations did not violate anti-discrimination laws. As the strategic importance of DEI has grown, so too has the complexity of these roles. Moving forward, it's crucial that DEI positions evolve into specialized roles that can address the nuanced aspects of DEI more effectively.

Moving Forward

By introducing specialization within the diversity roles, organizations can ensure more focused and expert handling of each area. This approach elevates the importance of DEI, aligning it with other strategic functions within the organization and ensuring that DEI efforts are not only about compliance but also about making substantial, positive changes in the corporate culture.

Specialization within DEI roles promises a more effective approach to fostering inclusivity and leveraging the full benefits of a diverse workforce, ensuring that diversity initiatives are both impactful and integral to the organizational structure.

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