ROI Institute
The Basics of ROI
September 09 by Jack and Patti PhillipsIn previous columns, we have discussed the term "return on investment" (ROI) and described the use of ROI as an important metrics category. In this column, we will address the philosophy of applying...
Macro vs. Micro Metrics
August 19 by Jack and Patti PhillipsDiscover more about developing and analyzing metrics which are micro and macro level analysis, also the difference between them.