Acquiring Talent with an Employee-Driven Employer Brand
The employer brand is a critical tool in talent acquisition. It’s the “proverbial” first handshake a potential new employee has with the company. The real challenge is finding a way to balance it between the needs of the company and the message that you want to send.
The employer brand is a critical tool in talent acquisition. It’s the “proverbial” first handshake a potential new employee has with the company. The real challenge is finding a way to balance it between the needs of the company and the message that you want to send.
Shea Enright is the senior recruitment manager for Regis Corporation. Her Talent Exchange Live session entitled Acquiring Talent with an Employee-Driven Employer Brand was presented in a question and answer format. During the session she took a plethora of queries on data, artificial intelligence and chat bots. Regis hires 10,000+ stylists a year and they have to because demand for talent is increasing while the pool of talent is decreasing. It’s a challenge all HR professionals face. One way to solve for this is to meet the candidate where they are, for instance, through social media. Regis has created brand awareness campaigns designed to build familiarity with candidates, so when the potential employee is ready to make a move, they think of Regis Corporation as an employer of choice.
In this session, learn:
- Pro-tips to managing an employee-driven employer brand
- How artificial intelligence can drive the recruitment strategy
- How to find talent in a highly competitive industry
Photo courtesy: StockPhotoSecrets
Presenters:
Shea Enright
Sr. Recruiting Manager
Regis Corporation
Shea Enright is an experienced recruiting leader with 15+ years’ experience, specializing in high-volume recruiting.Shea holds a unique role at Regis Corporation as the Sr. Recruiting Manager. In this role, unlike a typical Sr. Recruiting Manager, Shea oversees recruiting technology and results for salons throughout North America. Regis Corporation is the beauty industry's global leader in beauty salons and cosmetology education space, with over 8,000 locations.
Host:
Mason Stevenson
Editor
HR Exchange Network
Mason Stevenson is the Editor at HR Exchange Network, overseeing content and engagement across all digital platforms, as well as coordinating research for monthly and quarterly research projects.
Mason left the news industry after working 11 years as a journalist. He joined the HR Exchange Network in September of 2017. During his tenure as a journalist, Mason worked at radio and television stations in Kentucky, Tennessee, and Florida most notably WBKO in Bowling Green, Kentucky, NewsChannel 5 in Nashville, and News 13 in Orlando. He has worked with elected officials at all levels of government, produced political debates, traveled to Cuba, and produced half hour specials and town hall meetings on a variety of topics.
Mason graduated from Western Kentucky University in 2006 where he earned a Bachelors Degree, double majoring in Political Science and Broadcasting.
